Industry Insights Where To Find The Best Video Game CollectiblesThe world of video game collectibles is a comparatively brand-new one to be explored. Traditionally, there was a time when video games were not regarded earnestly as an artwork structure or tasteful event. However, as automation and storytelling developed, people from each sphere.. R e a d m o r e The Story of Persona's 25th Anniversary Till Date and Future Atlus issued an astounding announcement in July 2021 to commemorate their magnificent 'Atlus 25th anniversary'. This year marks Persona 25th anniversary, and Atlus has announced that seven 'Persona 25' announcements. R e a d m o r e What To Know About The Shop Atlus LaunchThe announcement that all gaming enthusiasts were waiting for has arrived. Atlus is coming with its brand new shop, including all the much-loved games and merchandise and many new releases! Shop Atlus will be an exciting video game shop. R e a d m o r e Smart Contracts And Advantages Of Smart ContractsWith new evolutions and trends in technology each day, the interested ones have full feasts by devouring all the exciting information and developments. One such invention that has changed the way contracts work is the smart contract… R e a d m o r e How To Pull Off Your Gamer Look In StyleGaming has been in the mainstream culture for decades, but now is the time when gaming has met fashion at a very large scale. The video game creative agencies are implementing new styles and merchandise like T-shirts, fitted face masks to ensure… R e a d m o r e Video Game Launch Checklist (Emphasis On Marketing)Launching a video game successfully requires a meticulous approach, and every aspect needs to be checked off the video game launch checklist before release. Key elements on the checklist include game… R e a d m o r e Using Influencers to Promote Your Latest Release Influencer Marketing has found its way into nearly every industry, and the latest addition to this phenomenon is the gaming industry. The involvement of young and popular gaming influencers and streamers proves to be a fast… R e a d m o r e How to Use Social Media Platforms for Video Game Marketing In this digital world, social media has completely transformed video game marketing and promotion. It has become more effective because of the huge user database of social media platforms like Facebook… R e a d m o r e How to Make a Compelling Video Game Trailer Creating a video game trailer can be one of the most important aspects in marketing your new game. It is an effective way to generate interest and excitement around your upcoming release … R e a d m o r e WAYPOINT has Joined the GamesForest.ClubWe are excited to announce that we have officially joined the GamesForest.Club. What is the GamesForest.Club you might ask? GamesForest.Club is a non-profit company … R e a d m o r e Why Influencer Marketing Matters for your Video Game ReleaseInfluencer marketing is becoming increasingly popular and it can be a powerful tool for promoting video game releases. Influencers have large followings, so their content can reach thousands of potential customers quickly … R e a d m o r e Most Anticipated Video Game Releases of 2023 The year 2023 is here and with it comes some of the most anticipated video games. From remastered classics to brand new titles, there are plenty of exciting releases … R e a d m o r e Guide to Video Game MarketingNeed for Marketing. Video game marketing is essential in order to reach out to the right audience and make sure that your product stands out from the competition ... R e a d m o r e Top Creative Agencies in Los Angeles and the USATop Creative Agencies, A-Z WAYPOINT values transparency and being well-informed. 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Everyone seems to be investing in a cryptocurrency wallet, but maybe you haven’t yet … R e a d m o r e NFTs Explained: The Future of Crypto?NFTs explained, the latest additions to the world of crypto assets and decentralized finance that are becoming popular day by day. To date, many NFTs … R e a d m o r e Polygon Network on Blockchain TechnologyEthereum is the second most popular cryptocurrency currently being traded. Its popularity and traceability are only limited by the slow speeds and high transaction … R e a d m o r e How to generate content for video game crowdsourcing campaignsGood content is a must to operate successful crowdsourcing campaigns. Crowdsourcing is shaping the future of everything, and it can take place on many different levels and across various industries as well … R e a d m o r e How do Search Engines work for video game merch stores?Consider this: you open a video game merch store online. 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When working … R e a d m o r e Brand New Video Game Collector’s Editions Available this MarchMarch is here and this year it’s a month full of great game releases. Devil May Cry 5, Tom Clancy’s The Division 2, and Sekiro … R e a d m o r e A Music Licensing Guide for Entertainment AgenciesMusic licensing can be tricky, but the WAYPOINT blog is here to break down common terms, procedures, and misconceptions about licensing audio tracks for your … R e a d m o r e Our We Happy Few Time Capsule Wins a Game Packaging Clio AwardThis year, the annual Clio awards recognized many achievements in the game industry. The Clio Awards was founded in 1959 to celebrate advancements in advertising … R e a d m o r e Becoming a Creative Director at a Video Game Marketing AgencyWHAT DOES A CREATIVE DIRECTOR DO? The creative director for a video game marketing agency is a tough job. 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Ni no … R e a d m o r e Newest Video Game Collector’s Editions – January 2018: Monster Hunter: World, Dragon Ball FighterZ, and Dissidia Final Fantasy NTExclusive new Collector’s Editions like Monster Hunter: World, Dragon Ball FighterZ, and Dissidia Final Fantasy NT are here! All three of these collector’s editions come … R e a d m o r e The Best Plastic Materials for Your Collector Edition’s Statues and FigurinesPlastic is an extremely versatile type of material for many different kinds of merchandise: figurines, collector’s items, statues, and more. But there are many different … R e a d m o r e Sensor Tower: Mixi, Tencent, and Netflix were 2017’s top grossers in mobileGreat info from VentureBeat here. Sensor Tower: Mixi, Tencent, and Netflix were 2017’s top grossers in mobile Sensor Tower: Mixi, Tencent, and Netflix were 2017’s … R e a d m o r e What Are The Main Methods of Video Game Marketing? There was an era when marketing was seen as off-limits and almost totally ignored by indie game developers. However in current times, developers have realized … R e a d m o r e Write Your Way To A Successful Video Game Trailer ScriptYou’re psyched about your new video game and now it’s time for the world to know about it. Next you need a catchy game trailer … R e a d m o r e Important Things To Know About App ScreenshotsWhat Are App Screenshots? As a video game marketing agency, one of our services at WAYPOINT is designing awesome app screenshots for the video games we … R e a d m o r e Happy Holidays from the team at WAYPOINT Wishing you a creative and happy holiday season. May all your marketing wishes come true. R e a d m o r e Amazing Things You Ought To Know About Video Game Key ArtAs a video game creative agency in Los Angeles, our aim in this article is to help you understand what’s involved in the making of … R e a d m o r e 3 Ways to Increase Sales at the Point of PurchaseLet us help you increase your sales at the point of purchase. In this blog we suggest 3 different ways to advertise your product as … R e a d m o r e WAYPOINT Hires Gregory Delfosse as VP, Strategy & CreativeWAYPOINT is excited to announce that Gregory Delfosse has been named the new VP, Strategy and Creative. With over 20 years … R e a d m o r e Production of CG VideosWhat’s involved in the production process of a CG video? When it comes to creation of CG Videos whether it’s the Pre-Production, Production, or Post-Production … R e a d m o r e Video Game App Icon DesignWhat are the steps to take in creating a great app icon design for a video game? Creating a great app icon design for a … R e a d m o r e Guide to Understanding a Motion Graphics Package Ever considered getting a motion graphics package for your video game logo or brand? What does motion graphics really mean? Especially when you see it … R e a d m o r e How To Gain A Competitive Edge During ExhibitionsAttending trade shows is an exceptional way to advertise to a specific market and create brand awareness. Although it has its benefits, there are risks … R e a d m o r e WAYPOINT at Malibu Wine SafariAt WAYPOINT, we have a fun team activity once a month where we spend some quality time with each other in a different setting. This … R e a d m o r e How to Leverage Cosplay for Your Video Game Release?Video games have been a prevalent entertainment medium that offers… R e a d m o r e TAKEOFF USA is now WAYPOINTI’m thrilled to let everyone know that we are rebranding from TAKEOFF USA to WAYPOINT. 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These specialized companies create and implement marketing strategies… R e a d m o r e Creating an Engaging Narrative Around Your GamesOn the outside game development seems like a complicated and tedious process. Most people believe that game companies invest a lot of money into marketing to help…. R e a d m o r e Strategies for Reaching a Wider Audience with Video Game AdsThe gaming industry has experienced unprecedented growth in recent years, with projections estimating it to reach a staggering $400 billion by 2028. Gone are the days when gaming was considered a niche hobby… R e a d m o r e 2D ANIMATION IN GAME TRAILERSAs 3D technology experienced tremendous growth for the past decade, video games keep looking more and more realistic. 3D games became much easier to make … R e a d m o r e What Advantages Does Email Marketing Have With Video Game FansAll game developers know the benefits of Search Engine Marketing and Search Engine Optimization. Both increase the popularity and ratings of their games and apps… R e a d m o r e Metrics for eCommerce: How to measure profitability of a video game merch shopThe key metrics of e-commerce sustain its growth in today's digital era. It is interesting to note that… R e a d m o r e Using 3D Ads for Your Marketing CampaignSeveral platforms, such as social media, websites, and mobile apps, display 3D ads. These ads have several benefits in marketing campaigns, such as increased engagement, better product visualization, and brand awareness… R e a d m o r e How to Leverage Your Collectors’ Items for PRCollector's items such as video game posters, gaming collectibles, video game hoodies, toys from video games, gaming figures, and video game merchandise have become more than mere objects to possess in the gaming world. R e a d m o r e Crafting the Perfect Video Game Brand IdentityIn today's fiercely competitive business landscape, brand identity has become more critical than ever. A recognizable brand identity is fundamental to the success of any business, particularly in the gaming industry. It is a key factor that can make or break a company's success… R e a d m o r e Giveaway WinnerLast week, we held a giveaway where we asked our customers to participate by answering the following question: What game is known as culprit of … R e a d m o r e WAYPOINT GIVEAWAY – Sphero Star Wars BB-8 DroidHey valued clients! WAYPOINT is having a giveaway of one Sphero Star Wars BB-8 Droid from Friday, May 26th – Friday, June 2nd. Any and all clients … R e a d m o r e 4 Types of Trade Show Booths for Experiential MarketingWHAT ARE TRADE SHOW BOOTHS Trade show booths or displays are these large installments, compartments, or boxlike units mainly used for grand events such as … R e a d m o r e Ways to Make Your Video Game Collector’s Edition Stand Out | WAYPOINTAs a video game creative agency in Los Angeles, collector’s edition projects are one of our many expertise. The term ‘Collector’s Edition’ is usually just … R e a d m o r e Are Animated Explainer Videos For Your Video Game or App?An animated explainer video can be an efficient tool for communicating the message of your game, product, or service. Our Los Angeles video game creative … R e a d m o r e Interactive Experience for Video Game MarketingWith the rapid growth and innovation of technology, companies are able to increase their marketing techniques by creating immersive and interactive experiences, resulting in much more … R e a d m o r e Small Run Press KitsOver the past couple of months at WAYPOINT, we’ve been working daily on a press kit for one of our clients. This project has helped … R e a d m o r e Video Game PackagingAs a creative agency in Los Angeles, some of our past projects have included packaging design, whether it be for a press kit, collector’s edition box … R e a d m o r e Brand & Identity DesignThere’s often this misunderstanding between brand and identity design, usually they’re seen together like “brand identity.” In more technical terms, branding and identity design have many different … R e a d m o r e Corporate Logo AnimationAn integral part of brand identity is visuals. This extends beyond just the visuals and art style used by a company’s products. A company’s visual brand … R e a d m o r e Storyboards Can Save Your Video!A great video requires detailed planning, and if you’re planning something visual to carry out a certain flow or organization, you’re going to need a … R e a d m o r e Developer Diary Video ProductionA healthy way of connecting with your audience is through developer diary videos. 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It was our job to provide a mountable life size (giant!) … R e a d m o r e AN ANALYSIS OF GAME DESIGN STYLESNote: either before reading the article, or once you are finished, go ahead and try the Quiz we put together to find out what’s your Game … R e a d m o r e CG Mobile App TrailersIt’s been over a year since Pokemon GO was first announced. The game was met with massive success, no thanks in small part to the … R e a d m o r e What is Responsive Website Design?Nowadays, with the growth of tablets, smartphones and other mobile devices, more websites are being viewed on smaller-screen devices. This is why it is essential … R e a d m o r e Know the Difference: Video Game Trailer vs. Video Game Sizzle ReelsThere’s a lot of ambiguity when it comes to the terms “trailer” and “sizzle reel” when it comes to video game marketing. Outside of gaming … R e a d m o r e Super Mario Run App Gameplay TrailerSuper Mario is coming to iOS! The legendary gaming icon is starring in his first ever smartphone release in December, Super Mario Run for iPhone and … R e a d m o r e In Defense of Video Game CG TrailersAs a game marketing agency in California, we understand that western triple-A developers lean on pre-rendered CG trailers a bit more heavily than their Japanese … R e a d m o r e Design for Printed MaterialsIn a generation of hyperactive media such as DVDs, digital TV, and of course the web, it almost feels as if printed material may not … R e a d m o r e Music SelectionYou know when you listen to a song and get really into it and start visualizing a story to go along with it? Our brains … R e a d m o r e Video Game LocalizationWhy make an awesome video game or app and not make it accessible and understood by people in different countries?Translating a game goes far … R e a d m o r e Product PhotographyAs a video game creative agency, one of the 4 key creative services we specialize in is collector’s editions such as press kits, giant statues, figurines … R e a d m o r e Effective Signage DesignSignage in design refers to any kind of visual graphics created for the use of communicating a certain message or displaying some type of information … R e a d m o r e Dawn of War 3One of our all-time favorite RTS games is back. For those who haven’t heard yet here is the trailer: www.dawnofwar.com/media WAAAGH! We at waypoint.la salute you … R e a d m o r e What is logo design?The power and purpose of a logo design is much more significant than what it looks like, which is why it is commonly underestimated and … R e a d m o r e Chocobo Life Size StatueE3 is considered one of the world’s largest trade show for computer, video, and mobile games. At this convention, you will see many different video game industries … R e a d m o r e 404 Page – Website DesignFor the past couple weeks, I have been working with our web developer to create new content for WAYPOINT’s improved website design, which has just … R e a d m o r e App TrailersDC Super Hero Girls, a fun and interesting take on the alternative DC universe! This app required a game trailer which embodied the unique and fun … R e a d m o r e Website Banner ProposalsWith WAYPOINT’s aim to rebrand, a new banner for the web design was needed. For the first two proposals, I initially designed it with animation in … R e a d m o r e Product Photography EditingPhotoshop is mainly known as the software for editing photos. Each tool has its own function that can be used to alter and create images. It is possible that … R e a d m o r e Website UX, UI & DEV…The video game hardware company Nyko’s website is an E-commerce site which is extremely; precise, efficient, easy to navigate and rather lovely behold. Style and … R e a d m o r e Dreamoc HD3WAYPOINT recently came into possession of a particular piece of hardware known as the Dreamoc HD3, and this piece of equipment does something quite special. It … R e a d m o r e Presentation Vector IconsAs part of the WAYPOINT branding, having a services presentation ready to show is an essential. Its main purpose is to show our clients all the different kinds … R e a d m o r e Sabers, Holograms and 3D objects.The ever infamous and enigmatic title of Star Wars is always going to be a source of inspiration. This project featured content from the TV series … R e a d m o r e HOW TO WRITE A GAME DESIGN DOCUMENTUPDATE – 05/22/2016 We are really grateful for all the feedback we have received since this post was initially published. Some really constructive and passionate … R e a d m o r e Graphic Design E3 Party FlyerTypography is one of my favorite things about graphic design. For our WAYPOINT E3 party, I have designed our invitation flyer and decided to go … R e a d m o r e MKX Collectors EditionTo show case the meticulously detailed and all around awesome Scorpion figurine, I used a Canon 7D(mk II) to do a live action shoot of the … R e a d m o r e UNITY 5 AND WEBGL PORTING GUIDESo, you have been working on Mobile games for a while using Unity, and probably heard that with Unity 5 it was possible to port … R e a d m o r e FROM 8-BIT TO HD: THE EVOLUTION OF VIDEO GAME GRAPHICSDo you remember the first video game you played? Maybe yes, maybe not, but certainly you’ll remember the graphic style of those games. Small pixels … R e a d m o r e GAME DEVELOPER DIARY: MAKING ULTIMATE OPEN FACE POKERHi! This is Leandro from Trick Gaming Studios. A few months ago we started working on a new mobile game for Royal Flush Apps. 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Over the last months, these guys were developing a new free-to-play mobile game … R e a d m o r e TRICKPLAYS: BATTLEFIELD 4Hi there!, my name is Juan Sebastian Muguruza, but everyone calls me Mugu.This week we’ll start with a new section on Trick’s blog that will be called #trickplays, … R e a d m o r e DO VIDEOGAMES MAKE PEOPLE VIOLENT?For some reason titles like the one on this article tend to attract lots of readers. The unfortunate side effect is that it also attracts … R e a d m o r e HTML & CSS IMAGE HANDLING – PART 1Hi, this is Nico from Trick Gaming Studios. I have been working on some web projects and wanted to share with you a series of … R e a d m o r e TOP 5 GAMING TRENDS FOR 2014Hi, This is Leandro from Trick Gaming Studios! The gaming industry has been one of the fastest growing industries for the last couple of years. Surprised? … R e a d m o r e INTRODUCTION TO 3D GRAPHICS – PART 3Hi, This is Leandro from Trick Gaming Studios! This is the third part of our ongoing series introducing you to the basic concept of 3D graphics … R e a d m o r e INTRODUCTION TO 3D GRAPHICS – PART 2This is the second part of our ongoing series to introduce you to the basic concepts of 3D graphics. Our goal with this series is to simplify the … R e a d m o r e INTRODUCTION TO 3D GRAPHICS – PART 1Hi, This is Leandro from Trick Gaming Studios! This is the first part of an ongoing series to introduce the basic concepts of 3D graphics. The mission … R e a d m o r e PLAY ULTIMATE OPEN FACE POKER ON YOUR PHONE!Open Face Chinese Poker (OFCP) has taken the poker world by storm in the last two years! It’s a variant of Chinese poker were players receive … R e a d m o r e Simple Scripts, Go A Long WayHello, I’m Joao from Bigfoot gaming studio. I’m here today to tell you how simple and highly reusable scripts can make your life easier in Unity3D. And … R e a d m o r e