Benefits of Working With A Marketing Agency For Your Video Game Release 

If you're a game developer hoping to boost sales and grow your fan base, a marketing agency can help. These specialized companies create and implement marketing strategies, design campaigns, and analyze their results.  

Marketing is essential for a successful launch in the fast-paced video game industry, expected to generate $300 billion in revenue this year. A solid gaming marketing plan can make all the difference with so many competitors. 

A well-planned campaign can result in more pre-orders, increased sales, and a larger fan base for future releases. Research indicates that marketing influences 64% of gamers in their purchasing decisions. To ensure your marketing efforts reach the right audience, partnering with an entertainment marketing agency can be a game-changer.  

From social media ads to influencer partnerships and targeted email campaigns, a marketing game agency can help you maximize your game's exposure. Don't let your game go unnoticed; invest in a robust marketing campaign with the assistance of the game agency. 
 

Benefits of Working With a Marketing Agency for Video Game Release 

Launching a successful video game requires more than a great product. It also needs an effective marketing strategy. Working with a video game marketing agency can provide numerous benefits, including: 

  • Gets You What You Need 

Game marketing agencies can pinpoint your needs. Some of the essential factors are listed below. 

  • Determining Your Goal 

A marketing agency can help you determine your goals by conducting market research, analyzing your competition, and identifying areas of opportunity. They can help you set SMART (Specific, Measurable, Achievable, Realistic, Time-bound) goals that align with your business objectives. Strategies used to execute this point include SWOT analysis, market research, and competitor analysis. 

  • Your Target Audience 

A video game marketing agency can help you identify your target audience by analyzing demographic and geographic data, psychographic information, and consumer behavior. They can help you create buyer personas representing your ideal customers and develop messaging that resonates with them. Strategies used to execute this point include market segmentation, consumer research, and focus groups. 

Real-life example: A marketing agency helped a fitness brand identify its target audience as women aged 25-35 who are health-conscious and interested in yoga and pilates. They developed messaging and branding that spoke directly to this audience, increasing engagement and sales. 

  • The Platform 

Are you struggling to determine which platforms are best suited for your business? A marketing agency can help you by analyzing your target audience and their behavior on various channels. With their expertise, they can assist you in developing a multi-channel marketing strategy that utilizes platforms such as social media, email marketing, search engines, and content marketing. 

The game marketing agency will conduct thorough channel analysis, audience research, and platform-specific optimizations to execute this strategy effectively. Don't let uncertainty hold you back from reaching your full potential. Trust a marketing agency to guide you toward success. 

  • The Required Content 

Looking to expand your business's online presence but unsure which platforms to invest in? A marketing agency can help you determine the best channels based on your target audience and their behavior.  

By analyzing platforms such as social media, email marketing, search engines, and content marketing, they can develop a multi-channel strategy that maximizes your reach and engagement. It includes conducting thorough audience research, analyzing channels, and optimizing strategies for each platform. Trust Waypoint to help your business succeed in the digital landscape. 

  • Delivers A Highly Knowledgeable Team 

When launching a new game, a marketing agency team can be a crucial asset to ensure its success. Here's how each team member contributes: 

  • Data-Driven Digital Marketing Specialists 

These professionals analyze data to determine the best marketing channels for the game. They create targeted campaigns to reach the right audience through various online media and marketing channels. For example, Digital Surgeons helped the game developer Niantic launch Pokemon Go, which became a viral sensation and broke records for mobile game downloads. 

  • Creative Content Writers 

They craft compelling copy to entice players to try the game. They create website copy, press releases, and social media posts that capture the game's essence and features. For example, the team at Ignition Creative helped promote the game Fallout 4 with a video series that showcased the game's unique features. 

  • Artistic Graphic Designers 

They design eye-catching visuals that convey the game's theme and style. They create logos, banners, and other graphics for marketing materials. For example, the team at AKQA helped launch the game Assassin's Creed Origins with a campaign that used stunning visuals to showcase the game's ancient Egyptian setting. 

  • Intuitive UX Developers 

These developers ensure the game's interface is user-friendly and engaging. They work on the game's flow, layout, and design to create an intuitive and immersive experience.  

  • Costs Less than Hiring In-House 

Some strategies marketing agencies use to reduce costs include: 

  • Leveraging Existing Assets 

Marketing agencies can use existing assets such as video game trailers, screenshots, and art assets to develop marketing campaigns, reducing the need for new content creation. 

  • Targeted Campaigns 

Marketing agencies can create targeted campaigns to reach the right audience, reducing the need for broad-based marketing efforts that can be more expensive. 

  • Data-Driven Decision-Making 

Marketing agencies can use data analytics to make informed decisions on the most effective marketing channels and campaigns, reducing the risk of investing in ineffective campaigns. 

Real-life examples of game marketing agencies include TriplePoint, which has worked with game publishers such as Activision, Electronic Arts, and Ubisoft. Another example is Sandbox Strategies, which has worked with game developers such as Devolver Digital, Versus Evil, and Raw Fury.  

 

Ways To Do A Successful Game Launch 

A successful game launch requires careful planning, strategic marketing, and effective execution. Here are various ways to launch a successful game: 

  • Build a Strong Social Media Presence 

Social media is a powerful tool for game promotion. A marketing agency can help create engaging content for the target audience. It includes creating social media campaigns, posting teasers, video game trailers, and sneak peeks of the game, and building a community of fans around the game.  

For example, the marketing agency for the game "Fortnite" created a social media campaign that included a scavenger hunt on Twitter. Fans had to follow clues to find prizes, generating excitement and buzz for the game. 

  • Launch on Multiple Platforms 

Releasing a game on multiple platforms can increase its reach to a wider audience. A marketing agency can help plan and execute a multi-platform launch, ensuring the game is optimized for each platform and promoted effectively.  

For example, the marketing gaming agency for the game "Call of Duty: Modern Warfare" released the game on PlayStation 4, Xbox One, and PC, with each platform receiving customized marketing campaigns. 

  • Leverage Influencer Marketing 

Nothing beats influencer marketing, which involves partnering with influencers or content creators on social media platforms to promote the game to their followers. A marketing agency can help identify and reach out to relevant influencers, create influencer marketing campaigns, and track the results.  

For example, the marketing agency for the game "Apex Legends" partnered with popular Twitch streamers and YouTubers to promote the game to their followers. 

  • Use Targeted Advertising 

This type of advertising can help reach the right audience for the game based on demographics, interests, and behaviors. A marketing agency can help create and execute targeted advertising campaigns across various platforms, such as social media, search engines, and display ads.  

For example, the marketing agency for the game "Assassin's Creed Valhalla" used targeted Facebook ads to reach gamers who had previously shown interest in the franchise. 

  • Offer Post-Launch Updates and Content 

Post-launch updates and content can help keep players engaged with the game and create a sense of community. A marketing agency can help plan and promote these updates, including new content, patches, and bug fixes.  

For example, the marketing agency for the game "Minecraft" regularly releases updates with new features and content, keeping players engaged and excited about the game.
 

Waypoint - Marketing Strategies for a Successful Game Release 

A marketing agency can help execute a successful game release through various methods, which are discussed in detail below. 

  • Search Advertising 

A marketing agency can create and manage search ad campaigns that target relevant keywords and appear in search engine results. It helps improve visibility, resulting in more downloads. For instance, the search ad campaign for "Clash of Clans" helped it become one of the top-grossing mobile games. 

  • Influencer Marketing 

A marketing agency can identify and collaborate with influential gamers and content creators to promote the game through sponsored posts, reviews, and gameplay videos. For example, the influencer marketing campaign for the game "Minecraft" helped it become one of the most popular games in the world. 

  • Search Engine Optimization 

A marketing agency can optimize the game's website and app store listing for search engines, increasing visibility and driving downloads. For example, the SEO campaign for "Pokémon Go" helped it become a cultural phenomenon and one of the most successful mobile games ever. 

  • Ad Creatives 

A marketing agency can create eye-catching and engaging ad creatives that promote the game and drive downloads. For example, the ad creatives for "Call of Duty" helped it become one of the most successful video game franchises ever. 

  • Video Marketing 

To build hype and promote the game, a marketing agency can create and distribute media content, including video game trailers, gameplay footage, and behind-the-scenes videos. For instance, the video marketing campaign for "Grand Theft Auto V" helped it become one of the most successful video games ever. 
 

Conclusion 

If you want your game release to be successful and reach its maximum potential, there's no better choice than Waypoint marketing agency. With our years of experience in the industry and a proven track record of success, we know what it takes to create a buzz around your game and get it in front of the right audience.  

Our comprehensive suite of services, from social media marketing to influencer outreach, will ensure that your game reaches its full potential and achieves the success it deserves. Choose Waypoint marketing agency to elevate your gaming strategy.