3 Ways to Increase Sales at the Point of Purchase

Questions To Ask Yourself Before You Start 

Who is Your Audience?

It is incredibly important to know who your audience is. Consumers and buyers may not be the same person. Your product may be for kids, but at the point of purchase, parents are the buyers. In this scenario, your product not only has to appeal to children but also their parents. After identifying your target audience, you are better able to tailor your point of purchase advertising to draw in those individuals. In addition, knowing your audience allows you to potentially broaden your market. You will be able to recognize who you are missing and strategize how to add them to your current pool of buyers.

What are Your Competitors Doing?

What has worked for them? What didn’t? Learn from their mistakes or success. It’s always good to keep tabs on your competitors. By monitoring them frequently, you start to see patterns in their behavior and may anticipate what they will do next. You’ll be one step ahead and can then plan your own strategies to keep your customers and win customers away from competitors.

What’s Your Budget?

How much money are you willing to spend? A lot of that depends on how you go about executing your point of purchase advertising. Some methods can reach a larger audience but are more costly. It’s good to weigh the pros and cons and create some sort of budget before a decision is made.

Without further ado, here are the 3 ways to increase sales at the point of purchase…

1. Create Interesting Content that Grabs the Consumer’s Attention

Content may come in the form of trailers, promo videos, displays, websites, packaging, etc. It’s a known fact that first impression matters. Consumers are prone to make snap judgements, so it’s crucial for your content to be able to engage and persuade. If it’s successful, your sales will increase at the point of purchase. WAYPOINT, a creative video game marketing agency in Los Angeles is up for the task of helping your product reach the right consumers. See below for a breakdown of some of the avenues you can explore with us:

Trailers/Videos

Every video tells a story, and the style in which it’s shot or edited helps to sell that particular story or idea. There are certain angles that simply work better than others.

Make your first shot captivating. A decent amount of time and thought should go into brainstorming the opening.

Make sure that your script is conversational and easy to comprehend. No one wants to watch a video they don’t understand.

Keep your videos short and to the point. People’s attention spans nowadays are short, so cut out any unnecessary details.

Check to make sure the lighting is fine and the audio is clear and balanced. Polish your video as much as you can. Have multiple individuals look over it and listen to their critiques. You want your videos to look the best.

Provide links in the description so that viewers will know where to go to get more information, sign up for a mailing list, or go to the point of purchase.

Make your URL name easy to remember. It’ll be for people to refer you or go on your website again.

Check out our video projects here.

Website

It takes consumers a fraction of a second to form an opinion about your website and decide to continue or leave. Your website should be first and foremost visually stunning. Structure, colors, spacing, symmetry, amount of text, and fonts are a few of many elements that should be considered.

Make sure your website is functional for mobile devices. Google prioritizes mobile-friendly websites and people use mobile devices to do everything.

Add a video to your website. It’ll boost your website’s aesthetics. However, keep the video short and do not use auto-play sound – this can frustrate users.

Consider load times. People are usually impatient when they browse websites. Slow load times may deter people from buying your product or service, decreasing sales at the point of purchase.

Check out some highlights of the Power Rangers Legacy Wars website we made!

Packaging 

Your packaging isn’t merely a container but another source of advertising. Clarity and simplicity are effective designs. Make your purpose and brand of the product clear. Prioritize logo, product name and product description on the front of the package.

Open your mind to other types of packaging. Packaging can take many forms; it’s not restricted to a box. Get creative and come up with unique ways to package your product!

Design a packaging that visually stands out next to other products on the same shelf.  It must not only stand out, but also draw the shopper’s eye. Incorporate an emotional perspective such as aspiration, joy, nostalgia, etc.

Consider the process of opening the package. Make it easy to open but also create an experience. Consider the actions the person will go through as they open your product.

As a video game creative agency, WAYPOINT provides all these services and our team is able to help create them for you.

2. Have a Social Media Presence 

This year, about 81% of the U.S. population use some sort of social media platform. Social media is a great way to promote your product or service, not to mention it’s free. It allows you to reach a massive amount of people, especially if it becomes “viral”. If you’re doing it right, it’ll also lead to relationship building and build brand loyalty. More and more consumers will come to your point of purchase.

Follow the one-in-seven rule. Only one out of every seven posts should overtly promote your business. The other posts should benefit consumers. It may consist of funny, cute or valuable content.

Find the balance between posting too much or not enough. You don’t want to become annoying and post 50 times a day, but you also want to stay relevant. It’s recommended to post once a day on Facebook and LinkedIn, 1-2 times a day on Instagram, and about 15 times on Twitter. Of course these are recommended and do not have to be strictly followed.

Create a challenge. For example, ask consumers to post a video with your product. Set a guideline. Will these videos be funny or informational? Or ask consumers to post why they love your product or service. The one with the most shares or likes will win a prize.

Get personal with customers. Ask questions or post pictures of you interacting with them. Try to be relatable.

Take a look at what’s trending and use that to your advantage. If you post content related to the trend, it’ll resonate with your audience more and it’ll get more shares on social media.

Create a call to action. Your post has to grab people’s attention. Images are crucial to this. Make users think that there is a limited amount of time to complete the action. In addition, make the benefit clear.

Work with influencers. Ask them to post a video or image reviewing your product or using your product. Ask them to provide a link to the point of purchase.

3. Collaborate with Other Businesses

Working with other businesses is an easy way to reach a different audience.  It will not only increase sales at the point of purchase, but it has numerous other benefits. Collaboration helps you grow your network, it’s educational and makes you look at the bigger picture. Here’s an article with different ways to advertise your product or service.

Co-market your products or services. It’ll help you build a new audience, create more buzz and awareness, but with less work. However, it’s important you work with a business you’ll enjoy working with, has a good reputation and have similar goals for the project. Also consider if the partnership will be worth your time and effort.

Cross-promote with coupons and offers. Pair up with businesses in close proximity or those who relate to your field. For example, a real estate agent and moving company can work together to provide their customers discount. Collaborate with any business you want!

All copyrights belong to their respective owners. Images used in this article are for educational purposes only.

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