Why You Need A Game Creative When Developing Your Game

Game presentation and design are key factors to consider when developing a game. Video games, including mobile games, have been a billion-dollar industry for many years. As long as your game has the aesthetics and quality, there are higher chances it might be the next viral game of the year! The more creative and outstanding the game is, the more attention it will seek. Whether it is the character design, a hype trailer, or even the game packaging, the gaming community is often drawn toward something out of the box. That’s why game creative agencies, like WAYPOINT come to the rescue. 

Game designers from all over the world offer insights into the creative process, from developing to designing. Creative directors are responsible for setting the overall vision for the game, including tone, story, platform, and even monetization. Additionally, they provide a large blueprint for the complete game experience and work with other functional teams to bring that vision to life.

In this blog, we will be looking at the details about a creative and why you need them when developing your game.

What Does A Creative Do?

A creative or video game creative agency makes sure your game project looks fantastic in all aspects. Working under the supervision of the game producer, the creative director manages and works with video game designers, illustrators, motion graphic artists, 2D/3D animators, and most of the professionals involved in the project. 

Also, ordinarily, a creative interacts directly with senior supervisors of each department.

They are considered the authority on the visual side of a video game. They constantly need to think of ways to keep a video game fun and attractive while maintaining the story and depth of the project. 

Here are some key roles of a creative in game development:

• Bring out the creative aspects of the game, such as 2D/3D animation, character design, game plot, launch trailer, sound design, etc.

• Find knowledgeable and creative team members for a project.

• Coordinate duties between departments and keep an eye on the budget. 

• Monitor and approve different project stages and present ideas and materials to clients. 

• Keep the video game producer and executives updated.

Like a film director, the creative director also makes marketing and social media assets decisions. They must have a vision of the finished game and have the foresight to anticipate the future expectations of the audience.

What Skills Does A Game Creative Bring To The Table?

A creative is primarily deployed to think out of the box to envision a game and bring that to life. While artistic creativity remains a primary skill that a creative brings out, there is much more to that. Since game art creative agencies work closely with the game producer and other departments, several other skills equally matter. 

For instance, game creative agencies can also streamline the game production through effective communication. Especially when the creative works directly with the producer/director, they are the one who will make their idea work through understanding and bringing suggestions to the table. In addition, most creative directors tend to have Problem-solving and Divergent thinking to come up with equally  sensible alternatives if any idea fails.

Another skill that video game creative agencies bring to the table is their technical knowledge. Most video game creative directors have worked as video game designers at some point. This helps them keep up to date regarding computer software programs and the visual aspects of creating a video game. Overall, a creative brings on a good amount of creativity with a bunch of soft skills, helping a game developer throughout.

Different Types Of Creatives

A creative or video game creative agency makes sure your game project looks fantastic in all aspects. Working under the supervision of the game producer, the creative director manages and works with video game designers, illustrators, motion graphic artists, 2D/3D animators, and most of the professionals involved in the project. 

Also, ordinarily, a creative interacts directly with senior supervisors of each department.

They are considered the authority on the visual side of a video game. They constantly need to think of ways to keep a video game fun and attractive while maintaining the story and depth of the project. 

Here are some key roles of a creative in game development:

• Bring out the creative aspects of the game, such as 2D/3D animation, character design, game plot, launch trailer, sound design, etc.

• Find knowledgeable and creative team members for a project.

• Coordinate duties between departments and keep an eye on the budget. 

• Monitor and approve different project stages and present ideas and materials to clients. 

• Keep the video game producer and executives updated.

Like a film director, the creative director also makes marketing and social media assets decisions. They must have a vision of the finished game and have the foresight to anticipate the future expectations of the audience.

What Skills Does A Game Creative Bring To The Table?

A creative is primarily deployed to think out of the box to envision a game and bring that to life. While artistic creativity remains a primary skill that a creative brings out, there is much more to that. Since game art creative agencies work closely with the game producer and other departments, several other skills equally matter. 

For instance, game creative agencies can also streamline the game production through effective communication. Especially when the creative works directly with the producer/director, they are the one who will make their idea work through understanding and bringing suggestions to the table. In addition, most creative directors tend to have Problem-solving and Divergent thinking to come up with equally  sensible alternatives if any idea fails.

Another skill that video game creative agencies bring to the table is their technical knowledge. Most video game creative directors have worked as video game designers at some point. This helps them keep up to date regarding computer software programs and the visual aspects of creating a video game. Overall, a creative brings on a good amount of creativity with a bunch of soft skills, helping a game developer throughout.

Different Types Of Creatives