What Are The Main Methods of Video Game Marketing? 

There was an era when marketing was seen as off-limits and almost totally ignored by indie game developers. However in current times, developers have realized its significance and are applying efforts to make the best use of it. As a video game creative marketing agency, we will be using our specialty in this post to explore some of our video game marketing methods, with benefits of exposure for your video game(s).

What’s the issue?

The gaming world went wild around the year 2008, a period that saw some creative developers releasing games that became widely acclaimed and niche busting masterworks. Blend the success of these games with the launch of the App Store during that period, and the outcome was tons of aspiring coders and designers that desired striking riches. While some of the newbie game developers required time to refine their craft, other highly seasoned developers built great games. Well – some made enough money and then some others did not.

What then was the issue? Game design and development became so rampant that almost everyone began building games, proving at the same time to be both a blessing and a curse. Several games are being released daily into the marketplace; however, developers have to combine smart marketing techniques alongside game top quality. You have to be able to creatively market your video games in order to breakthrough in current times.

Prior to delving into the basics, let’s dismiss the common assumption that assumes marketing can only start after a game is launched or released. As majority already are aware, a game draws the bulk of its sales within the first few days/weeks of release. Where required channels do not already know about your game title by the time it’s released into the market, your sales might suffer during such a crucial window period. Thus, rather than waiting until the eleventh hour, you can peruse and apply the following video game marketing methods below – to your success:

Logo Design

As soon as you have something that exemplifies the fundamental mechanics and appearance of your video game, start the marketing campaign! Logo design is one effective means to achieve this. It doesn’t matter if it is a final render, a mockup created with Photoshop, or some piece of demo that reveals a nuance of your game, it is essential that you begin generating hype for the game as soon as there is something worth showing to the general public or target audience. With a properly designed logo portraying your game, you can promote your game on a semi-regular basis. With your video game logo, you can creatively begin marketing your game much earlier – at relevant forums and on social media channels, websites, and blogs.

So whether your website serves as a home point for your entire video game collection, or targeted directly to only one; it requires being updated often and departmentalized. Your website should feature a drawn-out overview and appealing shots (a well-designed logo in this case).

Using Trailers

With trailers, this is undoubtedly one of the single most vital things you can do to get individuals excited about playing your game. As far as it isn’t overloaded with cheesy titles, and is done professionally to produce a compelling video, it’s rewarding. It should be well targeted at every facet of gameplay – clearly displaying the video game’s title and name of company. With its many advantages, a success-driven video game company can never have too many trailers in the scene. A typical trailer can appear as a combat demo, while another as an intro to the game’s world and story line. The third can be dedicated to the game’s central character. When properly developed and spaced – it becomes a great way to generate hype for your video game.

Check out this action-packed game trailer we made for the Planes mobile game!